I’ve been working with a good friend and colleague, Paul Singh, Founder of Dashboard.io to beta test his new analytics tracking solution for startups/founders/investors which is based on the metrics standard AARRR from Dave McClure, Founder of 500startups and the guy behind Startup Metrics for Pirates. Dashboard.io allows startups to see how they rank against other startups while investors benefit from it the same way.
I threw together this blog post and WordPress plugin based on Dashboard.io tracking integration and AARRR standard to save time on applying the code on wordpress sites and to eventually make the plugin seemlessly integrate for all stages of the conversion funnel proposed by AARRR.
So far Dashboard.io is working well for me on my sites like Music.com and is helping people understand relevant metrics and conversion goals for their websites.
If you’d like to fork this plugin or download it for now I just have it on github. I’ll publish to WordPress.org CODEX if there’s demand for it.
I welcome feedback and kudos to Paul Singh for releasing this analytics app.