After getting some web copy positioning advice from a friend and fellow entrepreneur, Steph Hay @steph_hay — co-founder of FastCustomer and mentor at 500 Startups, I decided to brush up and blog about positioning and copywriting for startups to help make my communications a bit sharper and hopefully leading to higher conversions for my business and startup BrandVizor. Startups must position their offer in the market in order to get closer to converting customers.
I’ve been working with a good friend and colleague, Paul Singh, Founder of Dashboard.io to beta test his new analytics tracking solution for startups/founders/investors which is based on the metrics standard AARRR from Dave McClure, Founder of 500startups and the guy behind Startup Metrics for Pirates. Dashboard.io allows startups to see how they rank against other startups while investors benefit from it the same way.
I threw together this blog post and WordPress plugin based on Dashboard.io tracking integration and AARRR standard to save time on applying the code on wordpress sites and to eventually make the plugin seemlessly integrate for all stages of the conversion funnel proposed by AARRR.
So far Dashboard.io is working well for me on my sites like Music.com and is helping people understand relevant metrics and conversion goals for their websites.
If you’d like to fork this plugin or download it for now I just have it on github. I’ll publish to WordPress.org CODEX if there’s demand for it.
I welcome feedback and kudos to Paul Singh for releasing this analytics app.
Innovation is a key driving force that has enabled our modern civilization to become what it is today. Innovation has taken us from being simple wandering hunter gatherers and nomadic tribes all the way up to the social, military and economic revolutions that have propelled us to where we are today.
Having started 2 startups in the last 3 years, I’ve come to benefit greatly from understanding and reading material from the venture capital realm. Even with the most brilliant of ideas to launch a new venture, no amount of planning or selling will overcome the habits that some entrepreneurs inadvertantly do in their projects. The habits in question pertain to keeping morale up in the arduous times of stress and tension that come with bootstrapping and even with seed-funded startups. The key is not to stress and ensure you can take small steps and small wins instead of looking too far ahead. For nearly everything in life it’s a good idea to consider the value of all your actions, decisions and habits and reconsider them to improve your yourself to both survive and prosper.
Enterpreneurs are faced with potentially monumental hurdles in their way such as overcoming threats from competitors and keeping the ‘bloat afloat’ when it comes to capital and operational stability. Many times startups have ended up failing within a few years due to any number of reasons. These are big risks we take as entrepreneurs, and we can’t just ignore the climate in the office or people’s morale.
An recent article on CNN Money talks about particular habit that I just recently overcame due to a suggestion from my good friend @paullyvenne. Paully hinted to me that I had an unknowing habit of saying ‘no’ in many of my responses to people’s statements, even if I was agreeing with them! I did not believe him at first, but then I noticed it.
From that point on I recognized it and did my best to avoid this habit. I suggest you read this article in case you’re worried that you have these habits. They really apply to anyone, not just for leaders or entrepreneurs.