After getting some web copy positioning advice from a friend and fellow entrepreneur, Steph Hay @steph_hay — co-founder of FastCustomer and mentor at 500 Startups, I decided to brush up and blog about positioning and copywriting for startups to help make my communications a bit sharper and hopefully leading to higher conversions for my business and startup BrandVizor. Startups must position their offer in the market in order to get closer to converting customers.

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