After getting some web copy positioning advice from a friend and fellow entrepreneur, Steph Hay @steph_hay — co-founder of FastCustomer and mentor at 500 Startups, I decided to brush up and blog about positioning and copywriting for startups to help make my communications a bit sharper and hopefully leading to higher conversions for my business and startup BrandVizor. Startups must position their offer in the market in order to get closer to converting customers.
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I’ve been working with a good friend and colleague, Paul Singh, Founder of Dashboard.io to beta test his new analytics tracking solution for startups/founders/investors which is based on the metrics standard AARRR from Dave McClure, Founder of 500startups and the guy behind Startup Metrics for Pirates. Dashboard.io allows startups to see how they rank against other startups while investors benefit from it the same way.
I threw together this blog post and WordPress plugin based on Dashboard.io tracking integration and AARRR standard to save time on applying the code on wordpress sites and to eventually make the plugin seemlessly integrate for all stages of the conversion funnel proposed by AARRR.
So far Dashboard.io is working well for me on my sites like Music.com and is helping people understand relevant metrics and conversion goals for their websites.
If you’d like to fork this plugin or download it for now I just have it on github. I’ll publish to WordPress.org CODEX if there’s demand for it.
I welcome feedback and kudos to Paul Singh for releasing this analytics app.
There are countless articles, forums, blogs and other sites that try to either defend or blast PHP for use as a professional language for web development. There are a ton of PHP developers than ever before and there are many great options to choose from in terms of your web development technology.
A good example of these debates are like this one — which I will warn that you not read too much into as well!
Considering PHP is dominant due to it’s default installation with Apache on Linux web servers – the most dominant server distro on the web — this debate could greatly be ‘closed’ if these folks look through a magnifying glass for specific scenarios, or if they look to people that have worked on both sides of the debate — such as me.
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